Compare
Best way to sell ebooks online
Retailers are channels. Your stand is the home base.
There is no single “best” channel — there is a stack. Authors who own a direct checkout convert email lists better, keep more margin on fans, and still use Amazon for discovery. Here’s how the options compare for ebook sales in 2026.
BookStand (direct)
BookStandUpload file → price → Stripe → signed reader link. Free core. Add print later on the same page.
Pros
- · Own the customer
- · Books-native product pages
- · No mall rent on free tier
- · Works with your mailing list CTA
Cons
- · You bring the traffic
Amazon KDP
Discovery machine. You rent the shelf.
Pros
- · Traffic
- · Kindle ecosystem
Cons
- · Fees
- · You don’t own the reader relationship
Gumroad / Payhip
Simple digital checkout.
Pros
- · Fast setup
Cons
- · Generic; print/used later is awkward
Verdict
Use Amazon for reach. Use BookStand so your best readers buy from a URL you control.
01
Claim you.bookstand.app
Free. No card. This is the URL you put in bio, board, and WhatsApp.
02
List books
ISBN search for print. Upload digital files. Grade used copies.
03
Take money. Deliver.
Stripe for paid checkout. Reader link for files. Ship or meetup for print.
Pricing
Free forever · Pro $9/mo · Max $19/mo
Core stand is free: catalog, digital sales, secure reader, used listings. Pro unlocks custom domain + website. Max for presses and busy shops. Full pricing.